The Inside Innovator: A Practical Guide to Intrapreneurship
作者： Gump, Louis K.
原文出版社：Fast Company Press
出版日期：2024/03/12
語言：英文
ISBN：9781639080946
規格：精裝 / 264頁 / 普通級 / 初版
出版地：美國
定價：1100元
內容簡介
Are you a changemaker who wants to achieve, grow, and build more within your organization?
If you’re like many people, when you think of innovation, you think of entrepreneurs.
And gifted entrepreneurs have written countless books for go-getters starting their own businesses. But what if you’re a visionary who wants to innovate effectively within the framework of your larger organization? Far too often, you’ve been left to reinvent the wheel, over and over again.
Until now. In this inspiring, yet practical primer, award-winning intrapreneur and author Louis K. Gump shines a light on the efforts that occur behind the walls of almost every organization--from global business titans to local market leaders; from charitable nonprofits to government entities; from educational institutions to informal community groups and beyond; these are the places of the in-house innovators, the explorers, the intrapreneurs. And what is an intrapreneur?
An intrapreneur is someone who
- leads change within a larger organization,
- creates value through innovation and growth, and
- develops new products, services, and businesses that shape industries.
The Inside Innovator is the playbook Gump wishes he’d had years ago while he and his teammates experimented, problem-solved, and ultimately learned how to be successful intrapreneurs. Full of insights from interviews with industry leaders and essential tools that Gump has learned through decades of experience--this primer will help you achieve more, build stronger relationships, and increase personal fulfillment through intrapreneurship.
作者簡介
Louis K. Gump is now president of Cambian Solutions, a company focused on fostering excellence in intrapreneurship and digital transformation. He recently served as senior vice president and general manager of Cox Media, the advertising division of Cox Communications, the third-largest cable provider in the US.
Before that, he served as CEO of NewsON, a digital media company that allows viewers to instantly watch live and on-demand local TV news from most major cities across the US through streaming devices and mobile apps. He also served as CEO of mobile product and advertising company LSN Mobile. Accomplished in leading digital media services, Gump presided earlier in his career over benchmark-setting mobile businesses for The Weather Channel and CNN.
Gump has served in multiple capacities in industry organizations, including the Interactive Advertising Bureau (IAB) and the Online Publishers Association (OPA). He also served for more than a decade on the board of the Mobile Marketing Association (MMA), where he held various leadership positions including global chairman and treasurer.
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