100 Key Concepts for Defining, Building, and Delivering Brands

100 Key Concepts for Defining, Building, and Delivering Brands
Mark Kingsley
Price$40.00 / £28.00
Category:Arts, Crafts & Hobbies
Subject area:Graphic Design, Go To CategoryOther Design
Series:Rockport Universal
Format:Hardcover Book 216 Pages
ISBN:9780760378205
Size:8.50 in x 10.00 in / 215.90 mm x 254.00 mm
Published:DateNovember 14th, 2023
Imprint:Rockport Publishers

DescriptionDescription
Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for understanding brands and branding today.

*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*

Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.

Featured principles are as diverse as:

Authenticity
Social Responsibility
World Building
Gatekeepers
Rituals and routine

Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.