大師輕鬆讀 NO.1047 個人創業不求成交術
NO.1047 個人創業不求成交術｜中英對照
熱情但不強求，讓成功自然找上門
Never Ask For the Sale
Supercharge Your Business with the Power of Passionate Ambivalence
原書作者：蘇．海爾布隆（Sue Heilbronner）
★矽谷知名天使投資人Brad Feld作序推薦
★亞馬遜網路書店排行榜暢銷書
重點導讀 Main Idea
熱情但不強求，讓成功自然找上門
Supercharge Your Business with the Power of Passionate Ambivalence
人們不喜歡被強迫推銷，他們想要的是被理解，並被啟發成為你故事的一部分。奉行熱情但不強求哲學，展現你最好的一面，做出卓越的成果，然後放下對結果的執著。這就是飛輪效應，這就是魔法。
People don't want to be sold; they want to feel understood and inspired to be part of your story. Embrace the philosophy of passionate ambivalence — show up as your best self, do exceptional work, and detach from outcomes. That's the flywheel. That's the magic.
Step 1 清除成功的所有阻礙
CLEAR ALL THE BLOCKERS TO SUCCESS
歸根結底，銷售成敗取決於你的心態。想成為出色的銷售業務，得先了解那些妨礙你的心理障礙，並處理潛意識的執著、限制性信念，以及你給自己設下的上限。
Selling is all about your mindset at the end of the day. Understand any mental barriers you might have to becoming an amazing seller and address your unconscious commitments, limiting beliefs, and perceived upper limits.
Step 2 在銷售策略中定義「你」是誰
DEFINE "YOU" IN YOUR SALES APPROACH
開始用一致的方式定義你自己以及你的產品或服務，這將為你和你的事業建立一個具有吸引力的品牌基礎。讓你的才華充分體現在你的產品或服務、2分鐘自介以及天賦區。
Start defining yourself and your product or service in a consistent way. This will help you build the foundation for creating a compelling brand for you and your business. Align your gifts with your offering, your 2-minute bio, and your zone of genius.
Step 3 為銷售奠定基礎
LAY THE GROUNDWORK FOR SELLING
一旦你找到個人特質、優勢與業務產品之間的契合點，就能開始為行銷和銷售打下基礎。關鍵在於將真實的自我與事業運作方式緊密連結。
Once you have alignment between you, your strengths, and your business offerings, you can then lay the groundwork for marketing and sales. Make connections between who you are and how you operate authentically.
Step 4 真誠行銷「你」自己
MARKET "YOU" AUTHENTICALLY
有了前期準備之後，你就可以開始將自己和你的產品推向市場。具體做法是運用各種廣播工具，例如建立數位與品牌形象、進行線上推廣、增加社群曝光度，以及建立轉介關係。這些工具能吸引對的客群，並讓他們願意採取下一步行動。
With that groundwork in place, you can now get you and your offering into the marketplace. You do that by using broadcast tools like building digital and brand presence, using online outreach, building visibility in your community, and creating referral relationships. These tools attract the right clientele and prime them to engage.
Step 5 成功推銷「你」自己
SELL "YOU" SUCCESSFULLY
基礎架構搭建起來後，你就可以專注於如何成功銷售自己。熱情但不強求的態度結合扎實的銷售和行銷戰術，就是致勝的組合。你不必熱愛銷售也能表現出色，但你投入愈多，就愈有可能實現你最遠大的願景。你絕對可以做到。
Once you have the scaffolding in place, you can then focus on selling successfully. Combining passionate ambivalence with solid sales and marketing tactics is a winning combination. You don't have to love selling to excel, but the more you do, the greater the chances are you will reach the greatest possible vision of you. You can do this.
延伸閱讀 Extended Reading
成交不是終點Closing Isn't the Finish Line
銷售不是一種說服的藝術，而是協助人們發現問題、解決問題的過程。因此成交不是終點，而是不斷重複發生的美好關係。
Sales isn't about persuasion—it's about helping people uncover their challenges and find the right solutions. When you see it that way, a close isn't an ending, but the start of an ongoing, meaningful relationship.
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